WVU Marketing Communications Today
Crisis Ahead

Crisis Ahead

July 12, 2020

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Crisis management expert, consultant, and author Edward Segal talks about the publication of his new book on crisis management — Crisis Ahead: 101 Ways to Prepare for and Bounce Back from Disasters, Scandals, and Other Emergencies (Nicholas Brealey).

About Susan's Guest:

Edward Segal has more than 30 years' experience as a crisis management expert. He managed crisis situations as the CEO of two trade associations; advised and helped organizations survive disasters, scandals, and emergencies including the arrest and firing of corporate officers, hate crimes, and sexual harassment; and conducted crisis management and communication training for hundreds of executives and their staffs. Segal is the former marketing strategies columnist for The Wall Street Journal's StartUpJournal.com and senior media relations consultant for Ogilvy Public Relations Worldwide. He has provided expert PR advice and counsel to more than 500 corporations and organizations. For more information, visit EdwardSegal.com.


WVU Marketing Communications Today is hosted by Susan Jones from West Virginia University which is a program on the Funnel Radio Channel

West Virginia University   Funnel Radio Podcast Channel by the Funnel Media Group, LLC

You can do more than Survive: Crisis communications in the age of crisis

You can do more than Survive: Crisis communications in the age of crisis

July 3, 2020

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A Crisis is sometimes defined as anything that interrupts normal business operations … something Webster says that brings about a turning point or decisive moment when difficult decisions must be made. Many if not most organizations, companies, and leaders understand the need to put a crisis plan in place before the next crisis hits, no matter how unpredictable the actual event might be. My next guest argues that even those entities that carefully prepare crisis plans fail spectacularly when tested because they forget about one key feature of a successful crisis response: COMMUNICATING through it. Without a Crisis Communications strategy she says, your reputation and your very viability might be in jeopardy.

About Susan's guest:

Aileen Pincus launched The Pincus Group after more than two decades of communications experience. Aileen worked as a local and national television reporter in Portland, Tampa, and Washington DC, before leading communications for a U.S. Senator, and then joining a global public relations firm as senior executive trainer. She now leads training and strategy for the firm’s clients around the country. Aileen’s communications experience spans the fields of journalism, politics, and public relations. She has trained senior executives from around the country for one of the nation’s largest public relations firms, Golin/Harris International.   Her work in strategy and communications training for Fortune 500 companies included counsel for the pharmaceutical, medical research, banking, automotive, legal, chemical, engineering, and technology industries, as well as for political and non-profit groups.

Prior to training and consulting in private industry, Aileen worked as a senior staff advisor for a U.S. Senator. As Communications Director, she coordinated all local, regional and national media efforts, and served as the Senator’s chief spokeswoman. Aileen comes to media and communications consulting after an extensive career in journalism. Aileen reported for local and national television news markets around the country for nearly two decades. She was an award-winning reporter for the NBC affiliate in Portland, Oregon, the ABC affiliate in Tampa, for the Fox affiliate in Washington DC and for CNN, where she reported on national stories for CNN affiliates around the country.

As President and founding partner of The Pincus Group, Aileen now directs effective media strategies and communication training for clients around the country. She writes and speaks on effective communication for national organizations and forums. Aileen is a graduate of California State University at Northridge, School of Journalism. She is listed in Who’s Who as one of the nation’s most influential people.


WVU Marketing Communications Today is hosted by Susan Jones from West Virginia University which is a program on the Funnel Radio Channel

West Virginia University   Funnel Radio Podcast Channel by the Funnel Media Group, LLC

Creating IMC campaigns amidst COVID-19

Creating IMC campaigns amidst COVID-19

June 26, 2020

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Marketing and communications during a crisis demand flexibility and adaptability. For the West Virginia University Foundation, that was never more apparent than during the height of COVID-19. The Foundation’s IMC team of 4 had to quickly put together two campaigns in less than a month to help raise emergency funding for students hurt by the pandemic.

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Why diversity in the communications industry is critical

Why diversity in the communications industry is critical

June 19, 2020

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Diversity is no longer a nice to have, but a business imperative, especially for the communications industry. Now more than ever, advertising, PR and marketing firms need to be as diverse as the consumers they want to reach. In this podcast, we will explore why diversity is critical to the industry and what agencies are doing to address the challenge.

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Concept Development in IMC: Nothing Just Hits You Out of the Blue

Concept Development in IMC: Nothing Just Hits You Out of the Blue

June 14, 2020

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Content marketing is based on research and data management, of course, but then what? Where do our Big Ideas come from?

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Marketing Transformation by Fire: How change is driving true buyer centricity

Marketing Transformation by Fire: How change is driving true buyer centricity

June 5, 2020

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Buyer centricity has long been the war cry for marketers and sellers alike, but the recent Global pandemic, economic crisis, and even civil unrest has proven that the reality falls desperately short of the promise. The root of the issue resides in the fact that marketing and selling, at least under ‘business as usual guidelines’, feel trite. The traditional go-to-market motions that many organizations have built come with a dependence on some degree of sleight of hand.

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