Marketing Horizons, a series in the WVU Marketing Communications Today podcast, is forward-thinking, looking ahead, through the front windshield and beyond, into the marketing future. Marketing Legends, another series in the WVU Marketing Communications Today podcast, features marketing thinkers, innovators, practitioners and founders — legends of the marketing world — who will talk about their careers and share their wisdom with the marketers of today. Hosted by Cyndi Greenglass and Ruth Stevens, these podcast series are dedicated to looking ahead to the new ideas, technologies, tools and strategies that are emerging to help marketers navigate over the marketing horizon.
MARCOM TODAY
Marketing Communications Today is a collection of resources for marketing communications professionals filled with industry research, marketing trends, and career information about integrated marketing and data-driven communications. Learn industry insights through the Marketing Communications Today blog, podcast, as well as Integrate Online, all sponsored by the WVU Marketing Communications Online Programs.
Episodes
Jul 26, 2020
Jul 26, 2020
26 min
Rex Repass, a native West Virginian, is President of Research America Inc. In this podcast, Rex will tell us about his life-long interest in the effects of media and marketing on consumer decision making – from the cars they drive to the candidates they support. He has an interesting story to share from his first market research venture in the early 1980s to now leading a Top 50 research firm in the U.S.
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Jul 12, 2020
Jul 12, 2020
23 min
Crisis management expert, consultant, and author Edward Segal talks about the publication of his new book on crisis management — Crisis Ahead: 101 Ways to Prepare for and Bounce Back from Disasters, Scandals, and Other Emergencies (Nicholas Brealey).
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Jul 3, 2020
Jul 3, 2020
22 min
A Crisis is sometimes defined as anything that interrupts normal business operations … something Webster says that brings about a turning point or decisive moment when difficult decisions must be made. Many if not most organizations, companies, and leaders understand the need to put a crisis plan in place before the next crisis hits, no matter how unpredictable the actual event might be.
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Jun 26, 2020
Jun 26, 2020
22 min
Marketing and communications during a crisis demand flexibility and adaptability. For the West Virginia University Foundation, that was never more apparent than during the height of COVID-19. The Foundation’s IMC team of 4 had to quickly put together two campaigns in less than a month to help raise emergency funding for students hurt by the pandemic.
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Jun 19, 2020
Jun 19, 2020
24 min
Diversity is no longer a nice to have, but a business imperative, especially for the communications industry. Now more than ever, advertising, PR and marketing firms need to be as diverse as the consumers they want to reach. In this podcast, we will explore why diversity is critical to the industry and what agencies are doing to address the challenge.
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Jun 14, 2020
Jun 14, 2020
23 min
Content marketing is based on research and data management, of course, but then what? Where do our Big Ideas come from?
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Jun 5, 2020
Jun 5, 2020
22 min
Buyer centricity has long been the war cry for marketers and sellers alike, but the recent Global pandemic, economic crisis, and even civil unrest has proven that the reality falls desperately short of the promise. The root of the issue resides in the fact that marketing and selling, at least under ‘business as usual guidelines’, feel trite. The traditional go-to-market motions that many organizations have built come with a dependence on some degree of sleight of hand.
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May 31, 2020
May 31, 2020
26 min
Amid the coronavirus pandemic, every business is soul searching and wondering how to move forward with their marketing communications. Some common themes have emerged as to how businesses are trying to further humanize their brand, generate empathy from the public, and simply “do the right thing.”
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