Marketing Horizons, a series in the WVU Marketing Communications Today podcast, is forward-thinking, looking ahead, through the front windshield and beyond, into the marketing future. Marketing Legends, another series in the WVU Marketing Communications Today podcast, features marketing thinkers, innovators, practitioners and founders — legends of the marketing world — who will talk about their careers and share their wisdom with the marketers of today. Hosted by Cyndi Greenglass and Ruth Stevens, these podcast series are dedicated to looking ahead to the new ideas, technologies, tools and strategies that are emerging to help marketers navigate over the marketing horizon.
Episodes
Wednesday Jul 24, 2019
Wednesday Jul 24, 2019
Why Tzeitel Haviland Makes Sense
"Tzeitel Haviland dives deep into the workings of programmatic media, walking us through its evolution and what marketers should consider when developing a programmatic media strategy."
Programmatic media leverages data and technology to allow advertisers to identify the exact person they are interested in reaching and serves that user a specific ad as they visit various websites. Tzeitel Haviland dives deeper into the workings of programmatic media, walking us through its evolution and what marketers should consider when developing a programmatic media strategy. Hosted by Matthew Cummings, topics include:
- Defining Programmatic Media (PM) Buying
- PM machines versus people
- What marketers should consider when developing a programmatic media strategy
- Why programmatic media is the marriage of data and media
- How PM takes out advertising waste
- Programmatic media buying evolution
- How marketers can strategize and implement PM
- The importance of transparency
- How data usage fits in our ecosystem
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