What is Happening to DEI in Marketing?

 

Mark Robinson, author of "Black on Madison Avenue," opened our eyes to the problems and opportunities for minority professionals in the ad agency world.  Far from being change drivers for clients, agencies instead serve as mirrors on the world, he says.  Most agencies simply do not see value in hiring minority staffers.  Once inside, minority staffers are often invisible.  DEI initiatives are more talk than drivers of real change.

At the same time, Mark says he gained enormous emotional and intellectual satisfaction from being in advertising, and he’s very proud of his work.  He advises professionals of color to enter the field, and do their best to fit in, while never losing sight of their authentic selves.  Tune in for a lively—and candid—conversation with Mark Robinson.

About our Guest:

Mark Robinson has spent the past 40+ years in advertising at some of the industry’s most prestigious agencies. Mark has been featured in Fortune magazine, The New York Times, The Wall Street Journal and Advertising Age.

Mark is a past member of the American Advertising Federation’s Multicultural Marketing Leadership Council, a national touring lecturer for the Advertising Educational Foundation, and an ongoing mentor for MAIP (Minority Advertising Internship Program) for the American Association of Advertising Agencies.

Mark was chosen by filmmaker Spike Lee to co-found and manage his new agency, Spike/DDB. In 1998, Mark launched Heritage Apparel, an internet-based clothing company that celebrated African American history and heroes. In 2001, he was recognized as the Entrepreneur of the Year for the successful launch of his next company, S/R Communications Alliance; the first 100% minority-owned network of 10 multicultural advertising companies, with combined business of $225 million.

Mark’s 2nd book, “Black On Madison Avenue,” is part deeply personal memoir and part explosive history of what he calls “America’s most un-diverse white collar profession.” Mark is a past member of the Multicultural Marketing Leadership Council, a national touring lecturer and an ongoing mentor for the American Association of Advertising Agencies.

Mark’s 1st book, “Place of Privilege,” tells the story of the first young Black men to integrate the gilded halls of New York’s ultra-exclusive and most prestigious private school, The Dalton School.

Mark Robinson is the recipient of the 2023 Paragon Award from the 4a"s Society of Excellence, and the 1970's Diamond of the Decade Award from the 4A's Foundation.

Mark lives in Connecticut and is a highly sought-after strategist and advisor to various clients, including political campaigns and community organizations. He also serves on the board of directors of The Connecticut Mirror newspaper.

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