Marketing Horizons, a series in the WVU Marketing Communications Today podcast, is forward-thinking, looking ahead, through the front windshield and beyond, into the marketing future. Marketing Legends, another series in the WVU Marketing Communications Today podcast, features marketing thinkers, innovators, practitioners and founders — legends of the marketing world — who will talk about their careers and share their wisdom with the marketers of today. Hosted by Cyndi Greenglass and Ruth Stevens, these podcast series are dedicated to looking ahead to the new ideas, technologies, tools and strategies that are emerging to help marketers navigate over the marketing horizon.
Episodes
Tuesday Jul 09, 2019
Tuesday Jul 09, 2019
Content Marketing has become a trending household name in the world of marketers but really what does it take to make content marketing work for your organization. The bottom line is customers. Understanding your brands distinct demographic is the only way to create the best content for them which leads to ROI for you.
About Michael's guest:
Teaches at West Virginia University IMC 639 – Content Marketing
Kristin Meeks is a consultant that specializes in the integration of digital and traditional marketing practices.
Meeks is the owner of WV Social Media, located in Parkersburg, West Virginia, and the founder of the Social Media Marketing Made Simple Training Academy. Her specialty is helping clients and academy members find the strategy behind their social media practices. WV Social Media serves clients from coast to coast, assessing their social media needs, facilitating marketing training and most importantly helping marketers plan and execute strategic marketing practices.
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