Marketing Horizons, a series in the WVU Marketing Communications Today podcast, is forward-thinking, looking ahead, through the front windshield and beyond, into the marketing future. Marketing Legends, another series in the WVU Marketing Communications Today podcast, features marketing thinkers, innovators, practitioners and founders — legends of the marketing world — who will talk about their careers and share their wisdom with the marketers of today. Hosted by Cyndi Greenglass and Ruth Stevens, these podcast series are dedicated to looking ahead to the new ideas, technologies, tools and strategies that are emerging to help marketers navigate over the marketing horizon.
Episodes
Tuesday Oct 09, 2018
Tuesday Oct 09, 2018
Tune in Thursday, 12:30 PM Pacific and join host, Matthew Cummings and his guest, Leo Morejon, Co-founder, Managing Partner of Dog & Pony. Some of what will be discussed in this episode includes:
- What should a marketer's relationship with data look like?
- What are the top two points marketers and others mostly struggle with? How can they improve in these areas?
- Beyond developing their relationships, what other areas should marketers focus to improve their use of data?
- Will marketers relationship with data change based on new advancements in AI, machine learning, and so on?
- What’s an area you would tell everyone in data that they need to focus on starting today?
About our guest, Leo Morejon:
Leo Morejon is an award-winning marketer, sales leader, and podcaster. Leo Morejon began his career as a marketer pioneering real-time marketing and as a sales leader at SaaS tech companies. His work includes the world-famous Oreo Super Bowl Blackout Tweet, the first Guinness World Record in social media, and millions in sales across top companies such as Mondelez and The Estee Lauder Companies. Today Leo combines his marketing and sales knowledge to support both marketers and salespeople reach their full potential via consulting, his blog, BuildAndInspire.com, and his sales consultancy, DogAndPony.io.
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