Marketing Horizons, a series in the WVU Marketing Communications Today podcast, is forward-thinking, looking ahead, through the front windshield and beyond, into the marketing future. Marketing Legends, another series in the WVU Marketing Communications Today podcast, features marketing thinkers, innovators, practitioners and founders — legends of the marketing world — who will talk about their careers and share their wisdom with the marketers of today. Hosted by Cyndi Greenglass and Ruth Stevens, these podcast series are dedicated to looking ahead to the new ideas, technologies, tools and strategies that are emerging to help marketers navigate over the marketing horizon.
Episodes
Wednesday Feb 28, 2018
Wednesday Feb 28, 2018
We have all heard about how you can make your life more balanced when you declutter your closets and your life. But what about your data? Can you really make yourself better understood when you turn your data into a three-act narrative? Today we will hear from Neelesh Varde who will help us unlock the secrets of how to unlock the visually appealing stories in your complex data.
Neel Varde is a Global Product Manager for Roquette and an Adjunct Instructor in WVU's IMC and DMC programs. In his job at Roquette he is responsible for several brands of food and pharmaceutical ingredients and is heavily involved in data visualization through sales and pricing management.
He is the developer and current instructor for the IMC Global Brand Communication Course and the DMC Data Visualization Course. His background includes a B.S. from the University of Michigan (summa cum laude) and an M.S. and Ph.D. from the University of Illinois at Urbana-Champaign, and an M.B.A. (with Honors) from the University of Chicago Booth School of Business with concentrations in Marketing Management and Econometrics & Statistics. He is a member of the Institute of Food Technologists (IFT) and the Data Science Association and is on the SciTech Advisory Board at the Good Food Institute.
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