Marketing Horizons, a series in the WVU Marketing Communications Today podcast, is forward-thinking, looking ahead, through the front windshield and beyond, into the marketing future. Marketing Legends, another series in the WVU Marketing Communications Today podcast, features marketing thinkers, innovators, practitioners and founders — legends of the marketing world — who will talk about their careers and share their wisdom with the marketers of today. Hosted by Cyndi Greenglass and Ruth Stevens, these podcast series are dedicated to looking ahead to the new ideas, technologies, tools and strategies that are emerging to help marketers navigate over the marketing horizon.
Episodes
Tuesday Dec 11, 2018
The Evolution of Loyalty Programs as We Approach 2019
Tuesday Dec 11, 2018
Tuesday Dec 11, 2018
About our guest, Terri Burton:
Terri leads the content marketing team at Paytronix. A restaurant software veteran, Terri joined the company in March 2015 and was responsible for major account sales in the North East before moving over to marketing in the Spring of 2018.
Prior to her time at Paytronix, she spent eight years with Johnson & Johnson (J&J) in both sales and marketing positions. As a J&J Product Manager Terri had responsibility for Europe, the Middle East and Africa, for which she managed a variety of brands and projects.
Terri earned a BA (Hons) in Marketing Management from Manchester Metropolitan University Business School (UK).
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