Marketing Horizons, a series in the WVU Marketing Communications Today podcast, is forward-thinking, looking ahead, through the front windshield and beyond, into the marketing future. Marketing Legends, another series in the WVU Marketing Communications Today podcast, features marketing thinkers, innovators, practitioners and founders — legends of the marketing world — who will talk about their careers and share their wisdom with the marketers of today. Hosted by Cyndi Greenglass and Ruth Stevens, these podcast series are dedicated to looking ahead to the new ideas, technologies, tools and strategies that are emerging to help marketers navigate over the marketing horizon.
Episodes
Friday Jul 31, 2020
Friday Jul 31, 2020
Social media is free right? Surely it can solve all my sales and marketing goals. Wrong! Digital Marketing in 2020 requires a strong brand messaging architecture and paid media strategy to supplement an organic social media strategy. In this podcast, we will learn how brands need to evolve their social media thinking and approach in order to stay relevant and achieve KPIs that matter.
About Susan's guest:
During my 15+ year career, I’ve become accustomed to working with big brands and iconic organizations. My journey began in college athletics as a sports information director with stops at SMU, the Missouri Valley Conference, and Conference USA.
While I’ve made a strong impact within college athletics, I’ve also created relationships with professional organizations in the NFL’s Dallas Cowboys and the NBA’s Dallas Mavericks. My experiences are diverse when it comes to branding and advertising, with stints at boutique agencies such as Verge Pipe Media and MM2 PR, as well as working client-side for Associa in Dallas. I began at Aflac in 2017 working with the digital expansion team, helping with agent recruiting lead generation efforts. I am now Associate Brand Manager, leading and driving the company’s social media strategy.
I am a leader worth following. I possess a deep level of self-awareness honed through the 100X Leadership System by Culture Wins and I practice its teachings daily. Its philosophies encourage me to support and challenge myself, as well as the individuals around me, to become the best versions of ourselves. A proud ESFJ and Nurturer, I’m also a challenger of people. I remain deeply concerned about the relational health and harmony of my teams. I am committed to protecting values and principles while understanding how certain actions, behaviors and initiatives affect people. Let's connect on Twitter: @todmeisner
WVU Marketing Communications Today is hosted by Susan Jones from West Virginia University which is a program on the Funnel Radio Channel.
Comments (0)
To leave or reply to comments, please download free Podbean or
No Comments
To leave or reply to comments,
please download free Podbean App.