Print Media Isn’t Dead (But Sometimes It Feels Like it)

After 20+ year career in communications that included positions in public relations, advertising, media, and marketing, Lisa Sands stepped into the role of publisher for Edible Cleveland magazine, a local independently-owned publication that is part of a network of roughly 80 other “edibles” across the U.S. and Canada. After one year, Lisa’s has had to analyze all aspects of the magazine’s operations and face many realities about the role media plays in our lives, how we’re using it, where we get our information, and what we are willing to pay for as media consumers and as marketers. We’ll discuss the holistic media landscape from the viewpoint of journalists and also marketers including:

Is the traditional media landscape all doom and gloom?
Is there still a place for print media in the marketing mix?
Do we want to live in a world where everything we consume is online? If the answer is no, then where do we go from here?

About Mike's guest:

After 20+ year career in communications that included positions in public relations, advertising, media, and marketing, Lisa Sands stepped into the role of publisher for Edible Cleveland magazine, a local independently-owned publication that is part of a network of roughly 80 other “edibles” across the U.S. and Canada. 

Edible Cleveland had been a passion project and a side hustle for several years, starting when she was a marketing team leader with Whole Foods Market. During her time with Whole Foods, she discovered her interest and passion for food, particularly with regard to eating better, healthier, more sustainably, and closer to home. At the time, Lisa did not fathom that she would ever advance her part-time passion project into a full-time opportunity. Being the publisher of a magazine about local food merges her professional skill set with her personal interests. She also realized that her extensive and diverse career experience that had helped clients and their projects and brands thrive could be deployed to take Edible Cleveland into some interesting new directions at a time when print and traditional media are especially challenged, yet never more important. 

Lisa graduated from the West Virginia University Integrated Marketing Communications program in 2014.  Her undergraduate degree is in broadcast journalism from Kent State University. 

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WVU Marketing Communications Today is hosted by Michael Lynch from West Virginia University which is a program on the Funnel Radio Channel.