Marketing Horizons, a series in the WVU Marketing Communications Today podcast, is forward-thinking, looking ahead, through the front windshield and beyond, into the marketing future. Marketing Legends, another series in the WVU Marketing Communications Today podcast, features marketing thinkers, innovators, practitioners and founders — legends of the marketing world — who will talk about their careers and share their wisdom with the marketers of today. Hosted by Cyndi Greenglass and Ruth Stevens, these podcast series are dedicated to looking ahead to the new ideas, technologies, tools and strategies that are emerging to help marketers navigate over the marketing horizon.
Episodes
Monday Dec 30, 2019
Monday Dec 30, 2019
WVU Marketing Communications Today’s guest is John Auge, creative director and co-owner of Auge+Gray+Drake Collective Works.
He and host, Michael Lynch, dive into the creative industry, discussing the changes to the profession, the creative approach, as well as the exciting opportunities for people in the industry. Auge will share his insights and experiences on key projects he has worked on including the Dulles and Reagan National Airport branding, WVU logotype brand development and the West Virginia 150th Celebration event graphic.
About our guest:
For over 40 years, John has counseled thousands of senior executives, top government officials as well as both large and small business owners throughout the country.
An innovative designer and skillful artist, John specializes in corporate communications, branding, and identity. John has worked with high-profile clients such as The White House, The Washington Post, Texaco, WV Chamber of Commerce, Appalachian Power, various associations, banks, and hospitals. He also developed materials for three West Virginia gubernatorial inaugurations and created the West Virginia’s 150th Birthday event graphics.
John is the recipient of industry awards for his work as well as the prestigious West Virginia 2016 Governor’s Award for the Arts and the AAFWV (American Advertising Federation West Virginia) Chapter’s Lifetime Achievement Award.
He has received countless accolades from numerous clients for his ability to creatively enhance their brands and helping to deliver unparalleled results.
John has worked on the following projects included in the firm’s references:
- Metropolitan Washington Airports Authority
- Emory University
- Aerojet Rocketdyne
- The Health Plan
- West Virginia Symphony
- Greater Kanawha Valley Foundation
- CAMC Foundation
- Mountwest Community and Technical College
- BridgeValley Community and Technical College
- West Virginia University
- University of Charleston
- Fairmont State University
- Mercy Medical Center
- Yeager Airport
- Greenbrier Valley Brewing Company
- SIPC-Securities Investor Protection Corporation
- The Blanchette Rockefeller Neurosciences Institute
- PhRMA
- The World Bank
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WVU Marketing Communications Today is hosted by Michael Lynch from West Virginia University which is a program on the Funnel Radio Channel.
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