Marketing Horizons, a series in the WVU Marketing Communications Today podcast, is forward-thinking, looking ahead, through the front windshield and beyond, into the marketing future. Marketing Legends, another series in the WVU Marketing Communications Today podcast, features marketing thinkers, innovators, practitioners and founders — legends of the marketing world — who will talk about their careers and share their wisdom with the marketers of today. Hosted by Cyndi Greenglass and Ruth Stevens, these podcast series are dedicated to looking ahead to the new ideas, technologies, tools and strategies that are emerging to help marketers navigate over the marketing horizon.
Episodes
Sunday Nov 15, 2020
Sunday Nov 15, 2020
Amanda Sains is the head of marketing at Joolies Organic Medjool Dates in Venice, CA. She was part of the brand launch at the trade show Natural Products Expo West in 2019 with only packaging prototypes and a stand-out booth design. Now, about a year and a half later this July, the brand is distributed nationally in over 1,500 doors with many different products including Dates and Date Syrups and flavors. Join Amanda as she discusses brand management and her experiences in launching a brand.
About Karen's guest:
Amanda Sains is the Head of Marketing at Joolies Organic Medjool Dates, an organic snack that's changing the date-ing game as we know it, based in sunny Venice, CA.
Amanda took part in the launch of the Joolies brand at the trade show Natural Products Expo West in 2019 with only packaging prototypes and a stand-out booth design. Now, about a year and a half later this July, Joolies is distributed nationally in over 1,500 doors with many different products including Dates and Date Syrups and flavors.
Prior to Joolies, Amanda worked as the director of marketing and business development at B’more Organic. She received her B.S. in Journalism and her M.S. IMC from WVU.
WVU Marketing Communications Today is presented by the West Virginia University Reed College of Media, which offers renowned online master’s degree programs in Marketing Communications.
Comments (0)
To leave or reply to comments, please download free Podbean or
No Comments
To leave or reply to comments,
please download free Podbean App.