Marketing Horizons, a series in the WVU Marketing Communications Today podcast, is forward-thinking, looking ahead, through the front windshield and beyond, into the marketing future. Marketing Legends, another series in the WVU Marketing Communications Today podcast, features marketing thinkers, innovators, practitioners and founders — legends of the marketing world — who will talk about their careers and share their wisdom with the marketers of today. Hosted by Cyndi Greenglass and Ruth Stevens, these podcast series are dedicated to looking ahead to the new ideas, technologies, tools and strategies that are emerging to help marketers navigate over the marketing horizon.
Episodes
Friday Apr 24, 2020
Friday Apr 24, 2020
Without a doubt, the coronavirus pandemic has changed all of our worlds. But one of the hardest-hit industries is travel. US Travel Association and Oxford Economics recently reported that the US is projected to suffer a $519 billion decline in direct travel spending, which translates into $1.2 trillion in lost economic impact. But there is hope. Experts predict there will be pent-up demand for travel. It is in our nature to explore, escape and emotionally attach to our friends and family. And while travel will look different the industry will eventually bounce back.
About Michael Lynch's guest:
A 2009 IMC graduate, Jama Jarrett is currently the VP and COO of the Charleston WV Convention & Visitors Bureau where she provides strategic counsel for day-to-day messaging and operational activities, including management of the financial, administrative and communication functions for the bureau.
Prior to joining the CVB in 2010, Jarrett worked for former West Virginia Governor Joe Manchin as deputy communications director. She was also the public information officer for the West Virginia Office of Miners’ Health, Safety and Training; Department of Labor; and WorkForce West Virginia, agencies within the West Virginia Department of Commerce.
Jarrett has a concentration in crisis communications and has utilized her skills during emergencies and crisis situations such as the Upper Big Branch mine explosion in 2010 and the Charleston water crisis in 2014. Jarrett is a member of the West Side Main Street Board of Advisors and currently serves as an IMC mentor. She lives in Charleston with her fiancée and five kids.
WVU Marketing Communications Today is hosted by Michael Lynch from West Virginia University which is a program on the Funnel Radio Channel.
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