Marketing Horizons, a series in the WVU Marketing Communications Today podcast, is forward-thinking, looking ahead, through the front windshield and beyond, into the marketing future. Marketing Legends, another series in the WVU Marketing Communications Today podcast, features marketing thinkers, innovators, practitioners and founders — legends of the marketing world — who will talk about their careers and share their wisdom with the marketers of today. Hosted by Cyndi Greenglass and Ruth Stevens, these podcast series are dedicated to looking ahead to the new ideas, technologies, tools and strategies that are emerging to help marketers navigate over the marketing horizon.
Episodes
Wednesday Jul 31, 2019
Wednesday Jul 31, 2019
Integrated Marketing Communications is a field that requires us to succeed in conceptual thinking and
strategy development. How does that lead us into campaign development in IMC615?
The Digital Space:
With all the varied media selections, outlets, platforms, and emerging messaging and communications
avenues, how are we to create marketing campaigns that will have an impact on the target audience?
Integrated Marketing Communications (IMC)
What are we learning about the basic idea behind our program, Integrated Marketing Communications
here in the Reed College of Media at West Virginia University? How do we make sure our conceptual
thinking addresses contemporary needs?
This is part two of an earlier interview Larry did with Cyndi Greenglass. You can listen to the first part here.
About our guest:
Larry Stultz, Ph.D., has been on the IMC faculty since 2007. He served as department chair for the Bachelor of Arts in Advertising program at The Art Institute of Atlanta, where he taught courses in conceptual thinking and campaign development for twenty years. Prior to entering the teaching phase of his life, he operated design and advertising firms in New Orleans and Atlanta with clients in hospitality and tourism, commercial real estate, corporate communications, health care, and social services. He has served on the board of directors of the Atlanta Ad Club and provides ideation facilitation and consulting services to clients in the southeast.
Stultz holds Bachelor of Arts and Master of Arts degrees in Visual Design from Purdue University, and he earned his Ph.D. in Educational Policy: Social Foundations from Georgia State University in 2006.
Stultz is the winner of the 2010 Golden Quill Teaching Award.
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