Marketing Horizons, a series in the WVU Marketing Communications Today podcast, is forward-thinking, looking ahead, through the front windshield and beyond, into the marketing future. Marketing Legends, another series in the WVU Marketing Communications Today podcast, features marketing thinkers, innovators, practitioners and founders — legends of the marketing world — who will talk about their careers and share their wisdom with the marketers of today. Hosted by Cyndi Greenglass and Ruth Stevens, these podcast series are dedicated to looking ahead to the new ideas, technologies, tools and strategies that are emerging to help marketers navigate over the marketing horizon.
Episodes
Sunday Mar 25, 2018
Sunday Mar 25, 2018
This five minute tip from author Bob Bentz answers the most popular question about website design: The first thing you do in web site design is not design for the desk top. Author Bob Bentz and host Matthew Cummings discuss why mobile is not a nice to have but a necessity.
Why it's Important:
57% of website traffic today is coming from mobile devices!
Listen to the complete interview here:
Relevance Raises Response
Mobile marketing is all about customer engagement and acquisition with a relevant message that provides the response a brand is seeking. Mobile is the closest a brand can get to its customer. What we’ll be discussing today is how a brand or business can take advantage of marketing in the age of mobile. Today's episode is hosted by Matthew Cummings.
Some of what we'll be covering includes:
- How did you get your start in mobile?
- What are your favorites tips for text messaging?
- Mobile advertising is the fastest growing medium in the marketing world today. What do you attribute that to? And, how can businesses best buy advertisements on mobile?
- More consumers are using ad blockers today. How much of a threat are ad blockers to the mobile advertising industry?
- Where is the best place to advertise to download an app?
Bob Bentz is the author of RELEVANCE RAISES RESPONSE: How to Engage and Acquire with Mobile Marketing. Bentz is a 1981 graduate of the Perley Isaac Reed School of Journalism at West Virginia University and a 1983 graduate of Marshall University where he received a MBA in Marketing. After six years in broadcasting, Bentz founded Advanced Telecom Services in 1989. The company expanded to the United Kingdom, Canada, Czech Republic, and Taiwan and grew to $62.2 million in annual sales. In 2017, Bentz founded the mobile marketing agency Purplegator.
More from WVU Marketing Communications Today Radio
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If everything starts and ends with data, where do you want to go?
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