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Marketing Horizons, a series in the WVU Marketing Communications Today podcast, is forward-thinking, looking ahead, through the front windshield and beyond, into the marketing future. Marketing Legends, another series in the WVU Marketing Communications Today podcast, features marketing thinkers, innovators, practitioners and founders — legends of the marketing world — who will talk about their careers and share their wisdom with the marketers of today. Hosted by Cyndi Greenglass and Ruth Stevens, these podcast series are dedicated to looking ahead to the new ideas, technologies, tools and strategies that are emerging to help marketers navigate over the marketing horizon.
Episodes
Wednesday Jan 23, 2019
Turning Statistics Into a Story
Wednesday Jan 23, 2019
Wednesday Jan 23, 2019
Everyone has a story. You just need to know where to look to find a good one. Today the news viewer is inundated with click-bait, push alerts, infographics, and snappy headlines. The challenge for journalists today is to engage viewers to watch, read, or listen to a story where they can spend more than 30-seconds digesting the information. In this podcast, we will hear how data gathering is used specifically with WBNS 10TV’s CrimeTracker 10 franchise. Our guest is morning news anchor, Angela An and our host is Cyndi Greenglass.
Wednesday Nov 21, 2018
Corporations Die When They Don't Listen to their Customers
Wednesday Nov 21, 2018
Wednesday Nov 21, 2018
The graveyard is littered with companies who have died when they were abandoned by their customers. This is what happens when you don’t listen to them, and you lose touch with what matters.
Read the rest of this entry »Tuesday Nov 06, 2018
Brands in Motion: How to Evolve Using a Value and Data-driven Approach
Tuesday Nov 06, 2018
Tuesday Nov 06, 2018
In this podcast, listeners will take away practical guidance on cultivating a unique brand identity in the modern landscape. Emphasizing the importance of being a brand "leader" instead of a "manager," Dan Hill, CEO of Hill impact, offers valuable tips to modern branding strategies using data-driven insights without losing sight of organizational value.
Read the rest of this entry »Wednesday Aug 08, 2018
Does Awareness, Engagement & Loyalty Matter vs. the Math?
Wednesday Aug 08, 2018
Wednesday Aug 08, 2018
Data-driven communication is the buzz word in marketing as we are being held accountable for our efforts and budgets. Math metrics, measurement, and milestones are the vocabulary of today, but does that mean awareness, engagement and loyalty no longer matter?
Read the rest of this entry »Wednesday Aug 01, 2018
Integrated and Data-Driven Marketing at Integrate WV 2018
Wednesday Aug 01, 2018
Wednesday Aug 01, 2018
WVU Marketing Communications hosts Cyndi Greenglass and Mathew Cummings will interview faculty at the INTEGRATEconference offered by the WVU Reed College of Media. INTEGRATE has hundreds of current and emerging thought leaders attending each year to share the latest trends and best practices shaping the IMC world.
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Wednesday Apr 25, 2018
Data at the Crossroads of Congress and Ethics
Wednesday Apr 25, 2018
Wednesday Apr 25, 2018
There’s a classic divide between Washington, D.C., and Silicon Valley. Tech companies speak a different language and are moving at light-speed. Rachel Post, a former business journalist in Silicon Valley and former VP of Branded Content at Guardian Labs US, explores the boundaries and intersections of data and ethics.
Read the rest of this entry »Wednesday Feb 28, 2018
Time to declutter your data and create your own narrative story
Wednesday Feb 28, 2018
Wednesday Feb 28, 2018
We have all heard about how you can make your life more balanced when you declutter your closets and your life. But what about your data? Can you really make yourself better understood when you turn your data into a three-act narrative? Today we will hear from Neelesh Varde who will help us unlock the secrets of how to unlock the visually appealing stories in your complex data.
Read the rest of this entry »Monday Feb 19, 2018
Emerging Social Media Trends Because of Data - Emerick & Greenglass
Monday Feb 19, 2018
Monday Feb 19, 2018
From the program entitled, Is "Data-Driven" the Buzz Kill for Marketing" with Susan Emerick and Cyndi Greenglass, we have a 3.25 minute segment that just addresses what Susan as an industry pioneer sees as emerging social media trends for the use of data.
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