WVU Marketing Communications Today
Is Influencer Marketing still relevant today?

Is Influencer Marketing still relevant today?

May 31, 2020

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Amid the coronavirus pandemic, every business is soul searching and wondering how to move forward with their marketing communications. Some common themes have emerged as to how businesses are trying to further humanize their brand, generate empathy from the public, and simply “do the right thing.”

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Are data departments the modern-day renaissance capability?

Are data departments the modern-day renaissance capability?

March 20, 2020

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As data become easier to access, manage, and analyze, the responsibilities of data professionals have changed. Once the wild west of specialization where few companies were really investing in “data” people, today companies are a lot better at democratizing insights and closing the data literacy gap. This shift has resulted in an evolution of the data professional where pivot table gunslingers are a thing of the past and now communication skills are coveted above all else.

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Content Marketing is Smarter Marketing

Content Marketing is Smarter Marketing

February 29, 2020

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Content marketing can be a powerful tool when you really know your audience and can provide information and insights they need and want. Gennifer Chenault, a content marketing strategist for SOC Telemed, walks us through her creative process and how to use data to measure your successes (and failures). She’ll help you determine if content marketing is right for your organization and, if so, how you can find the subject matter experts who can get at the issues and answer the questions that are important to your consumers.
 

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Are the Teachings of Trout and Ries Relevant in 2019?

Are the Teachings of Trout and Ries Relevant in 2019?

November 16, 2019

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For decades, marketers have considered the wisdom of Al Ries and Jack Trout to be the gospel of positioning.  In their two books, “Positioning: The Battle for Your Mind,” and “Marketing Warfare,” Trout and Ries explained their concept that:

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You Can Be Fined By the FTC

You Can Be Fined By the FTC

August 20, 2019

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Well before the current frenzy over “tweets gone wild,” Joe Barnes walked into businesses, for-profits, and non-profits, and would ask: “What’s your social media policy?” The usual response was: We don’t have one, or “Go talk to marketing about that.”

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Why Programmatic Media Use Takes Out Advertising Waste

Why Programmatic Media Use Takes Out Advertising Waste

July 24, 2019

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Why Tzeitel Haviland Makes Sense

"Tzeitel Haviland dives deep into the workings of programmatic media, walking us through its evolution and what marketers should consider when developing a programmatic media strategy."

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