WVU Marketing Communications Today
Concept Development in IMC: Nothing Just Hits You Out of the Blue

Concept Development in IMC: Nothing Just Hits You Out of the Blue

June 14, 2020

Larry-Stoltz-podcast-twitter-card.jpg

Content marketing is based on research and data management, of course, but then what? Where do our Big Ideas come from?

Read the rest of this entry »

Concept Development, Strategy and Tactics in Integrated Marketing Communications (IMC)

Concept Development, Strategy and Tactics in Integrated Marketing Communications (IMC)

July 31, 2019

Stultz-podcast-twitter-card.jpg

Integrated Marketing Communications is a field that requires us to succeed in conceptual thinking and
strategy development. How does that lead us into campaign development in IMC615?

Read the rest of this entry »

Ideation Techniques, Concept Development and Integrated Marketing Communications (IMC)

Ideation Techniques, Concept Development and Integrated Marketing Communications (IMC)

November 28, 2018

podcast_larrystultz01.png

Today host, Cyndi Greenglass welcomes Larry Stultz. Some of what they are covering in this episode includes defining what is “creativity” in advertising and marketing.

Are there any dependable creative thinking triggers and inspiration techniques?

Read the rest of this entry »

Play this podcast on Podbean App