WVU Marketing Communications Today
Creating IMC campaigns amidst COVID-19

Creating IMC campaigns amidst COVID-19

June 26, 2020

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Marketing and communications during a crisis demand flexibility and adaptability. For the West Virginia University Foundation, that was never more apparent than during the height of COVID-19. The Foundation’s IMC team of 4 had to quickly put together two campaigns in less than a month to help raise emergency funding for students hurt by the pandemic.

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